CRM Manager - Retail

​CRM Manager – Consumer focused retail brand

Brighton, East Sussex

Hybrid role 3 days office based 2 from home

Salary £38,000 - £45,000

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Talent Hub is working in partnership with a well-known retail brand who are developing their CRM team in East Sussex. This is a brand-new CRM Manager job, joining a fast paced and busy team. You will play a key role in driving customer retention and product awareness through email marketing.

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We would like to hear from CRM Executive’s or CRM Managers who have a retail or beauty background as well as skills in data segmentation, content planning, automation and creating a contact strategy.

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For this CRM Manager job, you should have: -

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• Previously worked in a CRM Manager or Senior CRM Executive role for a consumer-focused retail brand with a large customer base.

• Experience of using Klaviyo or a SaaS CRM Platform

• Skills in Google Analytics and Power BI

• Successfully created and delivered CRM Contact Strategies and Content Plans.

• A proven background in email marketing.

• Proven skills in data segmentation and creating targeted email marketing campaigns.

• Be highly analytical with excellent reporting skills.

Key responsibilities include for this CRM Manager include: -

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• Building the CRM trade calendar to deliver traffic, revenue and a customer first journey for the subscriber database, across email, SMS and Direct Mail.

• Responsible for building the targeting, segmentation and dynamic content strategy for trade communications in their CRM platform Klaviyo.

• Aligning with commercial, marketing, creative and content teams to build the calendar,and have the right assets available for communications.

• Providing analysis and insights on all trade campaigns on a weekly basis.

• Ownership of the strategy for trade communications.

Benefits include: -

·Excellent Pension

·Private healthcare

·Excellent holidays and option to buy more

·Staff discount

·Many, many more…

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