Demand Generation Manager

Location East Sussex
Discipline: Digital Jobs
Job type: Permanent
Contact name: Cath Reid-Martin

Contact email: cath@talenthubresourcing.com
Job ref: J236
Published: about 1 month ago

Demand Generation Manager- Paid Media

Salary circa £55,000 - £60,000

East Sussex /Hybrid / Remote

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Talent Hub are working with a successful Sussex based SaaS company who are bringing their Paid Media function in-house.

Working into their Head of Digital this is a pivotal role with a PPC delivery focus, owning and reviewing PPC, Display and Paid Social. You will drive and increase B2B funnel demand, lead generation through Paid Media activity and optimisation.

You will join a collaborative, creative and friendly company who champion communication, engagement and welcome new ideas to challenge their current landscape and drive positive results.

Key responsibilities for the Demand Generation Manager include:

  • Develop and execute a comprehensive Paid Media strategy.

  • Manage and optimise all Paid Media campaigns.

  • Collaborate with the website and content manager to ensure messaging and branding across all digital touch-points.

  • Monitor and analyse campaign performance data to identify trends, insights, and opportunities for optimisation

  • Conduct A/B testing to improve ad creative, targeting, and overall campaign performance.

  • Prepare and present regular reports on campaign performance, insights, and recommendations to stakeholders.

What you will need for this Demand Generation Manager job:

  • Agency side or in-house (technical delivery) hands-on experience of campaign set up and optimisation of campaigns across PPC, Display as well as Paid Social.

  • Paid Media experience from B2B sector, ideally SaaS or Tech with a lead generation focus.

  • Experience in B2B funnel Demand Generation.

  • Experience of budget management, reporting and analysis.

  • Experience of knowledge of HubSpot would be useful but not essential.

  • Proven skills in using Google Analytics, Google Ads, plus other digital tools and platforms.

  • An eye for design, with experience of briefing designers on digital marketing assets.

This employer offers excellent benefits, fantastic holidays and flexible bank holidays, work life balance and in particular this job could offer brilliant development opportunities within the company.