Global Head of Product Marketing

​Global Head of Product Marketing

Salary up to £80,000

Brighton office 2 days and 3 days WFH

As Head of Product Marketing, you will build the core business product categories and launch consumer centric NPD’s. Working closely with cross functional internal teams including R&D, Brand Marketing and Visual Merchandising, to assure timely and successful product launches. You will also lead, coach and develop the team to influence successful category performance and help drive this developing and well-known brand.and sustainable profitable growth through innovative product ideas and impactful omni-channel product marketing.

Key responsibilities include:

• Ensure the entire list of communication assets stay true to the brand equity across all touch points. Define and execute the brand’s purpose in all marketing actions. Build NPD’s true to the target customer and the brand’s identity.

• Optimise portfolio based on retention, expertise and consumption drivers into a profitably business model with clearly defined roles, pricing strategies and gross margin targets. Develop the strategy focused on building the core business and developing innovation to deliver profitable growth.

• Close collaboration with the commercial team to set category targets, develop business cases, and follow through KPIs during and post events. Work with key markets to evaluate range performance, define risks and opportunities.

• Work in close collaboration with the brand marketing, R&D, Creative team, product development, Insights, Digital, Communications, and other teams.

For this Global Head of Product Marketing, you will need:

• Experience in leadership Senior Brand Development positions within DTC, retail / FMCG / health or beauty brands.

• Strong Brand building and development experience in driving brand / category strategies & campaigns.

• Experience in leading projects with creative agencies.

• Commercial / Business mindset of driving portfolio & pricing strategies profitably.

• Strong expertise in NPD and launches to markets.

• Ability to leverage meaningful consumer insights into NPD and campaign ideas.

• International experience strongly preferred.

Benefits:

• Excellent benefits, progression and development opportunites. Work life balance and the opportunity to develop this brand rebirth and create innovate products.