Senior CRM & Loyalty Manager (Mat' cover)

​Senior CRM and Loyalty Manager

Salary up to £70,000

12-month maternity contract

Brighton 2 days, 3 days from home

Talent Hub are managing the search for this CRM and Loyalty Manager position, joining a retail brand who are evolving and moving through an exciting chapter of change. This position is a hybrid position, and it is a 12 month maternity contract, we are looking for a May 2025 start date, if not before.

Key responsibilities include:

• Set the strategy for the trade campaign programme, which will be delivered by the CRM manager across email, SMS & Direct Mail.

• Deliver the strategy to achieve increased customer revenue, satisfaction and retention through trade and trigger communications alongside CRM manager and CRM agency.

• Deliver the role out of the current loyalty programme to the new technology platform and build the strategy to optimise and relaunch the programme.

• Have ownership for the CRM and Loyalty roadmaps with IT, Digital, eCommerce and retail teams to drive incremental revenue and drive Customer Lifetime Value.

• Deliver trade and engagement driving initiatives to customers across CRM channels, Digital, eCommerce and retail.

• Team management to support CRM manager & Loyalty manager in driving the delivery of the strategy, and to ensure revenue targets are met.

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What you will need for this Senior CRM and loyalty Manager position:

• Previous experience in a Senior CRM or Loyalty Manager position for a retail or beauty brand

• Experience of creating loyalty and CRM strategies ideally from an Omni Channel retailer

• Experience in agency management as well as delivering commercial results and ROI

• Leadership experience managing a CRM or loyalty Manager in previous positions.

• Experience of using Klaviyo (or SaaS CRM platform) would be useful but not essential

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The company off excellent benefits and hybrid working 2 days office based in Brighton.